People, Practice, Presence.
HSP.law is a Vienna-based law firm with a clear focus on people. Legal expertise, long-term experience, and close client relationships shape the firm’s daily work — and form the basis for its visual identity.
Portraits of HSP.law
The portrait series puts the team at the center. Calm, confident, and approachable, the images show the lawyers behind HSP.law as individuals — focused, engaged, and easy to connect with. The goal was not formality, but authenticity: professional portraits that feel direct and personal, reflecting the firm’s collaborative way of working.
Visual Identity
The complementary imagery focuses on HSP.law in practice. Moments of exchange, concentration, and teamwork communicate how the firm operates — structured, attentive, and solution-driven. The visuals support the firm’s brand presence with a clear, modern look that works across website, publications, and communication materials.
